Process Optimization: Marketing Lead
A business cannot be sustainable in selling its products or services without marketing. The right marketing strategies play a pivotal part in growing brand presence and engaging with target audience to increase sales. Marketing leaders like yourself help organizations set and reach its goals. There are a myriad of useful tools to serve your marketing needs, and process mining is the latest cost-effective platform that is proven effective in operational excellence globally.
Perceptif pioneers an approach to unleash business excellence through Process Intelligence Automation.
This powerful tool opens doors to improve your marketing performance, ensuring competitive advantage.
with Process Mining
Unlock operational excellence with process mining & automation. Businesses unprepared to take the next step in digital transformation will quickly get left behind in challenging times.
1. Optimize Strategies
Every digital touchpoint in your business holds the truth behind customer journey and experiences. However, organizations aren't always able to measure the effectiveness of marketing strategies and its return on investment (ROI).
How do you measure brand perception and awareness without going through a lengthy and expensive survey? Process mining can provide insights that might lead you to the answers.
Perceptif mines real data from the many points in your system (website, online store, CRM, call center, sales, etc.) to reveal analytics that show what's actually happening in processes, rather than a perceived flow, involving customer interactions. Both sales and marketing managers can use this analysis to map the process of how marketing leads turn into prospects and become customers.
Categorize leads based on how customers came to discover your products or services, the different customer categories, and the marketing initiatives that most respond to positively. With these insights, that's where you can invest in the effective, data-driven marketing strategies and optimize it to bring the best results.
This is especially impactful when it comes to online stores and retailers where most data is digitalized.
2. Customer Journey
As a Marketing team lead, your goal is to raise awareness of your organization's brand, products/services, and convert customers.
A positive customer journey is the core of a sustainable business. Perceptif's process mining can analyze customer journeys by mapping out the different touchpoints and interactions customers have with marketing or sales points.
It helps identify the typical paths customers take, potential bottlenecks or delays in the journey, and areas for improvement. Process analytics empowers you to seek and solve such gaps with ease.
This enables marketers to optimize the customer experience and tailor marketing strategies to better meet customer needs.
All you need is data that you already have, like Case ID, Activity, and Timestamps in every entry log that you want to dive into for better marketing analysis for optimized customer journey. You may even discover ways to get results more optimally and effortlessly with standardization, automation of repetitive tasks, or digital transformation.
3. Conversion Funnel
Perceptif analyzes digital breadcrumb trails of every customer's journey and your backend processes that impact their experience.
This include conversion funnel that illustrates the flow customers go through from initial awareness to purchasing or completing a specific action you want them to. By examining the conversion rates at each stage, marketers can identify where customers drop off or encounter obstacles. You can also determine how different factors affect results, then strategize how to address these factors to improve conversion rates.
This insight allows for targeted interventions and improvements to increase conversion rates and maximize marketing ROI. Streamline operations with ease and accuracy.
Problems are revealed sooner with Perceptif's AI-powered tools, for resources to be optimized to your business advantage. This is where automation can come in to further elevate your process efficiencies.
4. Customer Segmentation
The more data you input, the better process mining map out your actual customer journey. These insights can play an important role in customer segmentation by identifying patterns and characteristics of different customer groups.
Discover data that define important sales activities for different customer categories and create criteria for customer segmentation.
Marketing leads and managers then analyze these behaviors, preferences, and needs of different segments, enabling more tailored and targeted marketing strategies to each category of customers, products, and industries. This leads to improved customer engagement, higher conversion rates, and increased customer satisfaction.
With AI-driven analytics, your marketing team can take action to harmonize processes for seamless, functional marketing campaigns.
What Is Perceptif?
Perceptif is a powerful tool to unlock operational excellence with process mining & automation. It harnesses the power of big data technology and AI to pinpoint areas of process improvement. This is applied to multiple aspects of your business to save time, effort, and cost with minimal effort.
Request a demo or subscribe to any of Perceptif's Plans for immediate access. Got a question? Get in touch with our expert team of consultants.