What’s The Difference Between Process Analytics & BI?

Process analytics and BI are two different things, but they’re often used interchangeably.

Process analytics is the measurement of how a process is performing without any interpretation of why it’s not performing as expected.

Process analytics may include metrics such as response time for an order form, number of clicks needed to complete a task, or total sales per day.

On the other hand, business intelligence (BI) measures how customers feel about your product or service and what you could do to improve it based on their feedback. It can also be used to predict future customer behavior by analyzing past data.

BI may include metrics such as customer sentiment score (CSAT), conversion rate from marketing campaign A vs campaign B, or average purchase amount per person.

What Is Process Analytics?

Process analytics is a modern type of analysis that not only shows you how well your operations are functioning, but also what you can do to improve them. Process analytics offers a comprehensive range of data representations as well as dynamic process exploration tools to assist you in identifying your bottlenecks.

Benefits of Process Analytics

  • Customization
    Create and modify your data analysis that is tailored to your specific business goals and issues.
  • Identify friction in your processes
    Process Analytics goes beyond traditional process efficiency indicators like throughput time analysis to highlight how friction in your operation affects your critical business results.
  • Reduce paperworks & errors
    Process Analytics allows you to automate your process and can give you real time updates regarding your business performance.
  • Root cause analysis
    This analytics allows you to dig deep into the root cause of the problem, so you may prevent it from repeating in the future.

What Is Business Intelligence (BI)?

Business intelligence (BI) uses software and services to turn data into actionable insights that help companies make strategic and tactical choices.

BI tools access and analyze data sources, then present the results as reports, summaries, dashboards, graphs, charts, and maps to give users extensive information about the condition of the business.

Business intelligence is also used to describe a set of technologies that deliver quick, easy-to-understand information about a company’s present situation based on available data.

Benefits of Business Intelligence:

  • Quick Business Overview
    Data visualization makes finding trends and identifying anomalies much easier. The data aids in gaining a better understanding of business performance.
  • Compliance
    Organize data to increase accuracy and transparency, making it easier to spot mistakes, security flaws, and compliance problems.
  • Make better decisions more quickly
  • Increase employee performance and productivity
  • Identify ways to increase profit

Reach out to Perceptif team to learn more or redeem a free business process diagnostic assessment.

Get started today. Enjoy an all-access 30-day free trial on us!

Share this post
Get To Know Perceptif's Process-Driven AI
How Can Process Mining Lead To Process Improvements?

Your perceived workflow may not be the reality in your operational processes. That is the hard truth that costs your business. Perceptif is a process mining, analytic & automation solution software that connects and tracks process performance to unlock excellence.