Hotels & Resorts

Perceptif For Hotel & Resort Process Improvements

Customers are the heart and soul of any business.

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You need customer experience to meet expectations without any hiccups, especially within the ultra-competitive hospitality industry of hotel and resorts. If you're looking for a cost-effective customer care improvement solution that is proven effective globally, here are the answers you seek. Perceptif pioneers an approach to unleash business excellence through Process Intelligence Automation.

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This powerful tool opens doors to improve your operational performance, ensuring competitive advantage.

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Solution Snapshot
with Process Mining

Unlock operational excellence with process mining & automation. Businesses unprepared to take the next step in digital transformation will quickly get left behind in challenging times.

1. Digital Experience

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Every digital touchpoint in your business holds the truth behind actual customer experience. Perceptif mines real data from the many points in your system (website, booking platform, CRM, call center, support tickets, etc.) to reveal analytics that show what's actually happening in processes, rather than a perceived flow. 

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Data-driven action taken to improve customer mining will boost your customers and team members' overall digital experience.

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You can even use data to better understand individual customer preferences and tailor your services accordingly.

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Digital documentation of guest interactions, feedback, and preferences let businesses gain insights into guest preferences for room amenities, dining options, leisure activities, and more.

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This information allows you to personalize services, provide targeted recommendations, and create memorable experiences that meet the specific needs and preferences of each customer - even before they walk in.

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2. Customer Care

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Perceptif analyzes digital breadcrumb trails of every customer's journey and your backend processes that impact their experience.

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As a business, your goal is to shorten lead and reaction time in customer-facing processes for better results. When customer care compliance and systems are out of step, customer experience suffer significantly. Bottlenecks, delays, and/or conflicts are costing your hotels and resorts precious time, effort, and money.

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Process analytics empowers you to seek and solve such gaps with ease. All you need is data that you already have, like Case ID, Activity, and Timestamps in every entry log that you want to dive into for better customer care. With process mining, problems can be solved to minimize losses and maximize results.

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AI-driven analytics empowers your business with data-driven action to harmonize processes for a seamless, functional flow.

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3. Revenue Management

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Optimize revenue management strategies with Perceptif's auto-discovery, process analytics, and automation features.

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By diving into historical data related to booking patterns, room utilization, pricing, and customer preferences, hotels can leverage on process mining tools to identify trends, demand patterns, and opportunities for revenue optimization.

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This enables you to make data-driven decisions regarding pricing, promotions, and inventory management to maximize revenue and profitability.

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4. Customer Journey

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The more data you input, the better process mining map out your actual customer journey. Process mining enables hotels and resorts to analyze the customer journey from booking to check-out.

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By visualizing and understanding each step of the customer experience, including reservations, check-ins, room service, housekeeping, and check-outs, hotels can identify bottlenecks, inefficiencies, and pain points. Use data to monitor and maintain quality of facilities and services like facility management and maintenance, then proactively address issues.

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When you have that mapped out effortlessly in real time, streamline operations, reduce waiting times, improve service quality, and enhance the overall customer experience with ease and accuracy. Problems are revealed sooner with Perceptif's AI-powered tools, for resources to be optimized to your business advantage.

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This is where automation can come in to further elevate your process efficiencies, promising customer satisfaction along the way.

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What Is Perceptif?

Perceptif is a powerful tool to unlock operational excellence with process mining & automation. It harnesses the power of big data technology and AI to pinpoint areas of process improvement. This is applied to multiple aspects of your business to save time, effort, and cost with minimal effort.

Request a demo or subscribe to any of Perceptif's Plans for immediate access. Got a question? Get in touch with our expert team of consultants.

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