In this era of digitalization, e-commerce can take a traditional brick and mortar business to new heights. Online fashion store Shein is now valued at $100 billion, more than both Zara and H&M combined.
But we're barely in the beginning of the online shopping era. There is still room for more key players to make a mark in the e-commerce industry, a market that is expected to total over $8.1 trillion by 2026.
Process optimization is more vital than ever to get e-commerce businesses running on firm grounds before taking the world by storm, if that's your goal.
If you're looking for a cost-effective e-commerce process improvement solution that is proven effective globally, here are the answers you seek. Perceptif pioneers an approach to unleash business excellence through Process Intelligence Automation.
This powerful tool opens doors to improve your operational performance, ensuring competitive advantage.
Solution Snapshot with Process Mining
Unlock operational excellence with process mining & automation. Businesses unprepared to take the next step in digital transformation will quickly get left behind in challenging times.
1. Digital Experience
Every digital touchpoint in your business holds the truth behind actual customer experience. Perceptif mines real data from the many points in your system (website, online store, CRM, call center, support tickets, etc.) to reveal analytics that show what's actually happening in processes, rather than a perceived flow.
Now's the time to dive deep to analyze and optimize order fulfillment processes, among others in the digital shopping experience. It's never too late.
By visualizing and understanding each step of the process, from order placement to delivery tracking, process mining enables businesses to identify inefficiencies in areas that affect customers - and your brand. Optimize website navigation, personalize product recommendations, enable convenient e-wallet payments, and more.
With access to these digital insights, relevant teams can take data-driven action to streamline processes, reduce lead times, improve inventory management, and enhance overall order fulfillment efficiency. In turn, this boosts both your customers and team members' overall digital experience.
2. Website Performance
The beauty of the e-commerce industry is you already have data digitalized for effortless analysis.
Businesses should be curious about how your customers shop on the web store and their behavior related to site interactions and clickstreams. All you need to do is connect these on Perceptif, and see how the data contributes to your online store's performance and customer conversion rates. Areas of process improvement in website design, product layout, navigation, and checkout processes can be pinpointed with accuracy based on real scenarios, real cases.
As team leaders learn more about how your organization's e-commerce website is used by real people every day, they gain confidence to take action that contributes to optimize user experience, reduce cart abandonment, and increase conversion rates for better website performance.
3. Supply Chain Integration
As a business, cost reduction is a target that is constantly in the mind of its team leaders. Integrate and optimize supply chain processes that are costing your e-commerce business precious resources, with AI-driven analytics and automation.
Audit supplier interactions, order processing, and logistics with process analysis to develop better supply chain visibility, optimize supplier relationships, enhance overall supply chain performance.
Take action to harmonize processes for a seamless, functional flow.
With improved inventory management, reduced lead times, better digital experiences, and more efficient order fulfillment, your business will soon enjoy minimized costs and maximized returns.
4. Customer Journey
The more data you input, the better process mining map out your actual customer journey from browsing to purchase.
Data from event logs integrated into Perceptif unlock key analysis to better chart customer behaviors, preferences, and pain points.
After all, achieving customer satisfaction and loyalty is the goal of any e-commerce business. Happy customers then turn into product or brand ambassadors to further strengthen your business.
Perceptif analyzes digital breadcrumb trails of every customer's journey and your backend processes that impact their experience.
Your goal is to shorten lead and reaction time in customer-facing processes for better results. When customer journey procedures are out of step, customer experience suffer significantly.
Process analytics empowers you to seek and solve such gaps with ease. All you need is data that you already have, like Case ID, Activity, and Timestamps in every entry log that you want to dive into for better customer journey. Organizations can also leverage on process mining to track key performance indicators (KPIs) like order processing time, customer response time, and customer satisfaction.
This information helps identify areas for improvement, set performance targets, and drive data-driven recovery action.
When you have these mapped out, streamline operations with ease and accuracy. Problems are revealed sooner with Perceptif's AI-powered tools, for resources to be optimized to your business advantage. This is where automation can come in to further elevate your process efficiencies.
What Is Perceptif?
Perceptif is a powerful tool to unlock operational excellence with process mining & automation. It harnesses the power of big data technology and AI to pinpoint areas of process improvement. This is applied to multiple aspects of your business to save time, effort, and cost with minimal effort.
Request a demo or subscribe to any of Perceptif's Plans for immediate access. Got a question? Get in touch with our expert team of consultants.
Stop wasting resources. Now, start optimizing processes for record-breaking performance.